Comprehensive Marketing Strategy
How our comprehensive marketing strategy saves you time and aggravation…
This is the essence of real estate marketing in three words: Price, preparation, presentation.
You can read every detail of Criterion Property’s Strategic Marketing Plan, but here is the executive summary: If a home is priced to the market, if it is repaired and staged to excellent condition and if it is promoted properly to the marketplace it will sell. Quickly and for the highest attainable price — to highly-qualified buyers.
So why are there so many houses languishing on the market? Those same three words: Price, preparation, presentation.
Unless your home is truly one-of-a-kind, you cannot sell it for more than it is worth in today’s market. Why? Because your would-have-been buyer will select a similar but properly-priced home instead. You would do exactly the same thing if the tables were turned. What’s worse, if your home is over-priced, it may not even show, and if a house does not show, it cannot sell.
But even if you hit the right price target, you still have to be the best overall value. That means that there cannot be any obvious defects in your home — or, if there are, they must be reflected in a lower price. Beyond repairs, your home must be cleaned top to bottom and staged to a state of glowing perfection. Your battle, now, is to best the homes you are competing against for your buyer’s affections.
And even when your home should knock your buyers’ socks off, you still need excellent marketing to make sure they know your property is the best value. Why do we build such elaborate web sites? Why do we make custom yard signs and custom coffee table books? Why do we promote our homes to thousands of potential buyers? Because marketing works! We not only want to let buyers know that your home is for sale, we want to induce them to want it more than any others they might see.
We’re not in the business of listing houses. Our business is selling houses…
We know what we’re up against. Some Realtors do a little staging. Others mights spend a few bucks on advertising. Virtually all of them are pushovers on price. They figure they can get away with letting you set the price, then get you to reduce your price when the house doesn’t sell. Meanwhile, they think hanging a sign in your yard for six long months will bring them buyer calls.
We don’t do that — not any of it. We simply will not list your home for sale if you won’t price it to the market. It will not sell, and our business is selling houses.
If you don’t want to repair your home to turn-key condition, and if you won’t reduce the price accordingly, we won’t list it. If it’s not in good repair or it’s not appropriately discounted, it will not sell, and our business is selling houses.
Every home we list for sale is staged to perfection. Why? Because staging sells houses, and our business is selling houses.
If we agree to list your home for sale, we’re going to prepare a detailed Strategic Marketing Plan and then execute it like a military campaign. We know that sound marketing sells houses, and our business is selling houses.
If we meet buyers as a result of listing your home for sale, that’s great, but that’s not what we’re doing. Our business is selling houses and our sole objective in listing your house for sale is to sell your house.
The fact is, our way of selling houses is much more effective at persuading future sellers to work with us, but even that doesn’t matter. All that matters to us is getting your house sold as quickly as possible for as much money as possible.
We work our way and our way only — but we get results, where those pushover Realtors accumulate more and more cancelled and expired listings. We would be thrilled to talk to you about the possibility of being your Realtor. With us, nothing will happen unless you ask us to make something happen. Contact about selling your home with this form or pick up the phone and call us at 509-630-6769 (or 425-308-6910). Let us show you how we get results…
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